Surely, although you have heard the words “Real Estate Management” many times, you do not really know the tasks that are carried out within this professional field and that usually go unnoticed and, therefore, we create a misconception of what the job really means. management in a real estate agency.

What is real estate management?

Real estate management consists of providing a series of services aimed at advice, mediation and property management.

We can affirm that it covers the entire process of buying, selling or renting a property, that is, from the acquisition to the closing of the sale or until the agreement that is carried out between tenants and landlords. In addition, there are also a series of subsequent services.

Thanks to all these procedures, the client will be able to make the most correct and accurate decision for their situation.

The importance of property management software

Software in real estate management plays a crucial role, since it offers a large number of advantages and benefits that allow better organization and development of tasks because it allows certain actions to be carried out automatically in order to simplify a large number of processes.

This tool is equipped with a series of applications designed to keep track of data and develop a series of processes in a more efficient and secure way.

What are the advantages of using real estate management software?

The most notable benefits are:

• There is an improvement in the productivity of real estate agents. All data is centralized, so each manager accesses it easily and securely.
• There is a lower risk of user and potential customer information being lost.
• Investing in management software generates greater savings and favorably influences costs.
• Thanks to the information collected, we will know exactly the needs of each client and we will be able to offer them options that adapt to their preferences. Therefore, we will have a better service.
• The results obtained with each action we perform are shown. In this way, we will be able to evaluate which actions have turned out to be favorable for our real estate and which aspects need to be improved.
  
  

Manager skills in real estate management

Each real estate manager must have a series of specific requirements, since not all of them will perform the same work. In the same agency we will find managers in charge of real estate marketing and advertising, others will carry out the documentation and negotiation process, others will be dedicated to contacting clients, etc.

The main tasks they perform are the following:

• Capture properties to proceed with their commercialization.
• Carry out a market analysis to establish fair conditions.
• Carry out photo and video sessions for promotion.
• Attract new potential buyers, sellers, tenants and landlords.
• Carry out the appraisal of the property.
• Serve those people interested in the properties they offer.
• Make appointments and show the homes.
• Prepare a real estate marketing plan.
• Advise users on the conditions, mortgage, and other types of information that must be clarified at the client's request.
• Contact the banks and carry out the negotiation process.
• Accompany clients on the day of signing in case of sale.

These are the most important actions carried out by managers in real estate management. As you have seen, the tasks turn out to be very diverse, therefore, it is necessary for the agency to have different specialized profiles in each field.

However, we can highlight some qualities that anyone who dedicates themselves to real estate management should have:

• Listening ability.
• Empathy and knowing how to put yourself in the client's situation.
• Be patient.
• Excellent communication skills.
• Good management of new real estate technologies and ability to easily adapt to new real estate software.
• Carry out your work in an organized manner and carry out good planning.

What is real estate management for?

Now that you know what this work is about, the skills of the manager, the importance of software, let's see exactly what real estate management is for.

If you are interested in selling, buying or renting a property, we recommend doing so with the services of a specialist company. In this way, you will obtain the following advantages:

• Real estate agencies are responsible for presenting the best opportunities adapted to each user. They will propose only realistic options that fit your situation.
• Thanks to the work of the real estate manager it is possible to resolve all doubts and have personalized advice. Your manager will carry out a market analysis to inform you about what type of property you should invest in, what area is most favorable, etc.
• Thanks to real estate management you will not have to worry about the complex process of delivering documents, negotiating with banks... Your manager will be in charge of carrying out this work for both the sale and the rental.
• They carry out the tasks of real estate acquisition and marketing. They will promote homes for sale or rent and will be in charge of finding the ideal profile. In the case of renting, it is much safer to rely on the services of a real estate agency, since they will take care of finding a tenant who has solvency and will ask for a deposit. On the other hand, the agency will carry out photo and video sessions to promote the homes in a professional manner.
• Regarding the sale, the real estate agency will be in charge of answering calls from interested parties, showing the home and negotiating the most fair and favorable conditions.

Real estate management and direction course.

Although it is not necessary to pursue a specific professional career to become a real estate manager, it is essential to have good training.

To do this, we recommend the Aucal Real Estate Management and Property Administration course. You will obtain a degree from the Antonio de Nebrija University recognized by the General Council of Property Administrators.

Through this degree the student will be trained to:

• Mediate in the purchase and sale of real estate.
• Making loans with real guarantee.
• Create judicial assessment reports.
• Leases of urban and rural properties, business premises, commerce and offices.